Action vs Advertising

I just started a new book last night, and I am loving it already.  I knew it was going to be good when I was already underlining in the Foreword!   I have started Killing Cockroaches by Tony Morgan.  I made it all the way to page 7 when I had to stop and think about this one for a little bit…  This was too good not to share!

“Action speak louder than advertising”

WOW!  That is spot on.  We need to be defined by who we are and how we serve those outside of the church rather than the image of our building or who the current hot shot pastor is in town.

James 2:15-17  “Suppose a brother or sister is without clothes and daily food.  If one of you says to him, ‘Go, I wish you well; keep warm and well fed,’ but does nothing about his physical needs, what good is it?  In the same way, faith by itself, if it is not accomplished by action, is dead.”

Morgan writes, “You can’t buy the media coverage you’ll receive if you remain faithful to God’s design for the church and stay active in people’s lives by addressing their physical and emotional needs.”

I think that this is right on the money…  What do you think?



One thought on “Action vs Advertising

  1. Sounds like I should read this book…agree 110%. Staying active in people’s lives by addressing their physical and emotional needs is one of my core values and is key to building relationships. People desire relationships – even in this crazy, busy world we live in – and those relationships need to be safe places we can come to give of ourselves, be heard, meet needs and receive when others serve us. And I think we need to remember that we can “take a second and make a difference” in someone’s life. Simply being courteous and thanking the person who bags your groceries, by name, may meet an emotional need for them that we have no idea exists.

    Thanks for continuing to stimulate your own intellect and sharing it with us!

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